signWORX digital is digital signage consultancy. We advise on the design, purchase and installation of display systems, and on the content and programming of those systems. We produce information and advertising display software for specific vertical markets. We're small and agile and we've done our homework on the human cognitive process.
We believe the most effective displays respect the consumer and provide information in an engaging and entertaining way through thoughtful graphic presentation and system design. We believe engaged and entertained consumers provide the best opportunity for clients to achieve a return on investment.
We believe the most effective displays respect the consumer and provide information in an engaging and entertaining way through thoughtful graphic presentation and system design. We believe engaged and entertained consumers provide the best opportunity for clients to achieve a return on investment.
A Perfect Storm of technology advances producing cheap flat screen displays and ubiquitous broadband connections has resulted in an explosion of activity in digital signage over the past few years. With an easily foreseeable future of multiple digital displays in front of our eyes in every conceivable location outside of our homes all vying for attention, there is something of the atmosphere of a gold-rush land-grab to establish a position in this brave new world.
The result is that, though the case for communicating with your customers via digital signage has never been more compelling, the potential purchaser is faced with a bewildering array of hardware and software options, not to mention that workable business models and content strategies are still subjects of endless debate. That's where we come in.
Context, Content and Control
What we call The Three C's of Signage are all equally important to the success of any digital signage project. Only by carefully analysing and researching the why and where (context), what and when (content), of any project before even considering hardware/software can the ineffective systems of the past be avoided. This is what we do. When that analysis is done properly the hardware, software and infrastructure requirements come into sharp focus and we can specify locations, screens, software, content strategy and recommend suitable supply and installation partners.
Please check out the rest of our site where we delve further into the possible strategies for exploiting this exciting media (r)evolution.
The result is that, though the case for communicating with your customers via digital signage has never been more compelling, the potential purchaser is faced with a bewildering array of hardware and software options, not to mention that workable business models and content strategies are still subjects of endless debate. That's where we come in.
Context, Content and Control
What we call The Three C's of Signage are all equally important to the success of any digital signage project. Only by carefully analysing and researching the why and where (context), what and when (content), of any project before even considering hardware/software can the ineffective systems of the past be avoided. This is what we do. When that analysis is done properly the hardware, software and infrastructure requirements come into sharp focus and we can specify locations, screens, software, content strategy and recommend suitable supply and installation partners.
Please check out the rest of our site where we delve further into the possible strategies for exploiting this exciting media (r)evolution.
OLD HEADS NEW THOUGHTS
Cinema, our specialist sublect, is a context with the potential to benefit from all the different flavours of digital signage.
Retail displays can run the gamut from small Point-of-Sale LCD's through ceiling mounted aisle plasmas to massive 'event' displays.
